Avoid these Common Packaging Pitfalls in Your Small Business

If you want to stand out from the competition and remain in the minds of your customers for months to come, don’t ignore the importance of quality packaging. Unfortunately, some brands do not pay as much attention to packaging as they should and end up with the following pitfalls affecting their business:

Forgetting sustainability

Beyond doing a peel strength test, there is something that is very important to think about when choosing packaging for your products. You want to be sure that you have the planet on your mind when picking out materials for packaging.

Customers are looking for sustainability and every brand that they do business with. When it comes time to consume and shop around, they want to mitigate the impact that they’re having on the planet by choosing brands that are known for their sustainable practices. If you care about the environment and you care about growing your business, don’t forget to incorporate sustainability into everything you do, including your packages. There are many options for sustainable packaging in this day and age, so shop around for the options that work best for your product and customers’ needs.

Looks matter

As you think about the kind of packaging you want, realize that customers want to be opening up boxes that look and feel good. Aesthetics and packages are almost as important as how a product functions and looks as well. Think of your packaging as the first impression that your new customer will receive. Just as we make an effort to look good and show up confidently and life, so too should your product packages also be the thing that shows up ready to slay on your customers’ doorstep.

One of the biggest pitfalls that brands make when it comes to packaging is choosing something that’s boring and mainstream. Make receiving your packaging something exciting and beautiful for your customers.

Not taking advantage of blank space

Brands that don’t realize that they have plenty of blank space with their packaging are losing out on some cheap advertising. Your products have to go in some kind of box or package, so it makes sense to use that blank canvas, so to speak, for some great marketing. Just think about it; your product will probably go through several hands before it reaches your customer.

It can be seen by plenty of people who wouldn’t come across your products at all. With this in mind, you can easily advertise your brand without needing to invest in some large billboard or advertisement.

Forgetting functionality

Another mistake that is made when it comes to packaging is that some brands focus so entirely on the aesthetics of their packaging and they forget the importance of functionality. When I’m looking for packaging materials, you want to look beyond just the appearance of your packages. You also want to take into account if it will hold up during shipping and if it can protect your product from damage while on its way to your customer.

While you’re at it, also think about how easy it is to open the product once it’s in your customer’s hands. You want to make sure that it’s easy to open while also secure enough to not be damaged while in transit.

Learn about legalities

Another mistake made by businesses when choosing packaging is that they forget that there may be some legal requirements, especially when it comes to the packaging for the product itself and not just the shipping one. For example, you may need to include specific ingredients or instructions on a product box, according to the law.

If you don’t educate yourself on legal requirements when it comes to packaging and shipping products, you could find yourself in hot water or end up with some kind of fee. If you don’t have a lawyer for your business yet, it could be a good idea to get one that could help you avoid problems like this.

In Conclusion

Take time deciding on packaging so you can avoid mistakes like these ones mentioned above. Sustainability and marketability are two important things to consider, so keep them in mind.

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